About the artist

Nicole Potrich, London contemporary artist and founder of Infinite Studio, debuting the Claiming Form abstract art collection.

I am Potrich, an Italian London-based contemporary artist and the founder of Infinite Studio. My practice centers on fluid abstraction and marble-inspired forms, exploring movement, depth, and the space between permanence and change. I work across mediums, allowing each piece to evolve through both intuition and control.

For me, Infinite Studio is not just a body of work. It is a space of reflection, resilience, and ongoing transformation. It is emotion translated into form, an evolving body of work, a time capsule, a fingerprint of the soul.

Something about my past

The Journey

Creativity has been my primary language since I was 3, when I started painting. Then it evolved in my career as a graphic designer in 2015. For over a decade, I have used art to navigate the complexities of life, processing trauma and significant transitions through music, photography, illustration, and artistic writing. However, until now, these works remained entirely private, held as a personal record of survival and growth.

At 23, following a cancer diagnosis, this private practice became my lifeline. I created a multi-perspective, point-and-click video game designed to showcase life while battling cancer through the eyes of those living within it: family, friends, and the patient. It was a way to translate experience into visual form when words felt insufficient.

Claiming Form

Infinite Studio marks the first time I am opening the doors to this private world. My debut collection, Claiming Form, represents a pivotal shift: the decision to move from internal processing to public declaration. It is about the process of becoming rather than arriving, reframing doubt and vulnerability as vital parts of the creative journey.

Each artwork holds a fragment of that history, suspended within an infinite visual movement. I invite you to witness this transformation without resolution, celebrating motion over arrival and continuity over completion.

I am not finished. I am not fixed. I am becoming.